CLIENT Saris | ROLE Industrial Designer | TIMELINE 2024 | DESIGN CONTEXT Spanner Product Development
EDGE 2-Bike Hitch Rack | Saris was developing a new hitch-mounted bike carrier for enthusiast cyclists. I developed a range of premium, rugged design directions focused on product architecture, key user touchpoints, component detailing, and CMF. The selected concept was carried forward by Saris’s internal design and engineering team and became the Edge, now the brand’s flagship hitch rack.
Concept Development | Evolving Saris’s rugged, geometric design language into a more refined and premium direction through proportion, component transitions, detailing, & CMF.
Two Distinct Directions | Two concepts were developed around a shared product architecture, each expressing a different approach to form, component integration, and brand character.
TRAX CONCEPT
EDGE CONCEPT
Selected for Production | Saris selected the Edge direction and carried it through final engineering and production development. The resulting Edge 2-Bike Hitch Rack retains the core design language and key product details established during the concept phase and is now the brand’s flagship hitch rack.
Photo credits: @blackbird_works · @nsmb · Deniz Merdano
KEY PRODUCT FEATURES
